Perrier has been bottled from its source in Vergèze since 1898, but in the late 1970s-early '80s the brand began its ascent to one of the international touchstones of 1980's culture and lifestyle. The primary means by which Perrier accomplished this was through its advertising: modern, stylish, slightly irreverent – and deliberately championing the culture of the moment, rather than resting on tradition. Bernard Villemot's iconic designs were a critical part of this strategy, and this iconic work – "Crazy with thirst?" – is a perfect example of it. Formally, compositionally, it's perfect, but it goes much further. In this and other pieces for this campaign, Villemot was one of the first commercial artists to directly counter racist attitudes, making this a very early statement of the universal "love is love is love." This giclee art print has been produced on luxurious 100% cotton rag textured art paper using archival quality inks resulting in a superior print suitable for museum or gallery display.

• Gallery quality giclée art print
• 300gsm 100% cotton rag textured art paper
• Natural white with a matte finish
• Archival inks for vivid colour and sharp detail
• Available in multiple sizes 
• Can be purchased framed or unframed

Bernard Villemot (1911-1989) is regarded as one of the finest post-war French graphic artists. He was known primarily for his iconic advertising images for Orangina, Bally, Perrier, Bergasol and Air France. Greatly influenced by the Bauhaus Villemot had a sharp artistic vision and for a unique ability to distill an advertising message to a memorable image with simple, elegant lines and bold colours.

Quality art deserves quality framing. We offer a premium quality bespoke framing service that is more affordable and convenient than using your local picture framer. Your art print will be framed to the most exacting standards by our team of master framers using gallery quality materials throughout. The end result - a beautiful framed artwork designed to last a lifetime that exudes style and craftsmanship delivered right to your door.

• Framing only available within New Zealand
• Delivery time is approximately 7 working days
  
• Artwork arrives ready to hang
• Hardwood frames in three stylish colour options
  
• 2mm premium clear float glass
  
• A0 size is framed with gallery quality acrylic (in place of glass) when shipped outside of Auckland 

To learn more about our framing process please visit the following link -